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Collection of Personal Data
To provide you with a personalized internet and hotel experience, the Site will gather certain types of information about you. At the same time, the privacy and confidentiality of your personal data is important and the Hotel is committed to protect the security of your personal data. In this PICS, we wish to explain the types of personal data the Hotel collects and how the Hotel would use your personal data.

This PICS applies to all visitors of the Site and the Hotel’s customers.

Personal Data that We Collect
The types of personal data that the Hotel will collect from you may include:

Your personal details, your name, gender, passport and visa information
Your contact methods including email address and mobile phone number
Your credit card details, hotel membership information or password, or any frequent flyer or travel program affiliation
Your stay information, including the hotels where you have stayed or will stay, dates of arrival and departure, goods and services requested, special requests made, any information necessary to fulfill your special requests such as entertainment, travel and guest preferences
Your search records and usage history of the Site
Observations on your requests or preferences
Your reviews and opinion about the Hotel’s services
Your information collected through the registration and/or use of the Hotel’s free wifi service
Consumer credit Information about you

Direct Marketing
The Hotel may use your personal data to send you direct marketing communications via including, without limitation, direct-mail, email, telephone calls, SMS, push notification and/or in-app messages (collectively, the “Permitted Marketing Means”), containing news, offers, promotions, events to be offered by the Hotel and/or its associated company and/or by our or their business partners in relation to the following classes of products and services:

Our Services and all other products or services offered by or related to the Hotel (including our updates, news, events or promotions, special offers and discounts); and/or
The services, events or promotions, special offers or discounts of the Hotel’s associated companies, our and/or their business partners engaging in or relating to travel, transportation, retail, food and beverage, credit cards, financial and investment services, real estate, entertainment, publications, fashion and jewellery, leisure and sports, health and wellness, non-profit and charitable activities, telecommunications, social networking and/or media and public relations.
The Hotel may also transfer your personal data to the Hotel’s associated companies engaging in the business relating to food and beverages, catering and/or restaurant services (the “Data Transferees”) for any such Data Transferee(s) to send you direct marketing communications via including, without limitation, any of the Direct Marketing Means, contents or materials containing news, offers, promotions, events to be offered by the Data Transferees and/or their associated companies and/or by their business partners in relation to the following classes of products and services:

Protecting Your Data
The Hotel is committed to protecting your personal data. Hence, the Hotel has implemented security measures to keep information that is stored in our systems protected from unauthorized access. The Site servers/systems are configured with data encryption, or scrambling, technologies, and industry-standard firewalls.

Cookies and Other Web Technologies
The Site may use “cookies” to allow the Hotel to understand the Site usage, to improve the content of the Site and to enhance your website experience. For example, the Hotel may use cookies to personalize your experience at the Site, to save your username and/or password, recognize your name when you revisit the Site, or to offer you products or services that may be of your interest. Cookies are text files that are placed at your computer’s browser to store your preferences. Unless you choose to provide your information by, for example, subscribing to the Hotel’s newsletters, cookies on its own do not disclose your personally-identifiable information. However, once you choose to provide the Site with your personal data, such data may be linked to the data stored in the cookies.

Web beacons (also known as clear gifs, pixel tags or web bugs), which are tiny graphics with a unique identifier, similar in function to cookies, may be used to monitor the traffic patterns of users from one page within, to and from the Site, to deliver or communicate with cookies and to improve the Site performance.

You may block, delete or disable cookies, web beacons and/or other web technologies by amending your browser or device settings.

The Hotel will take all practicable steps to keep your personal data confidential. However, for any of the circumstances below, the Hotel may need to disclose, transfer and/or assign your personal data as required by law or other applicable regulations.

Prevailing Policy
This PICS may be available in different languages. In the event of any inconsistency between the different language versions, the English version shall prevail.

Governing Law
This PICS is governed by and shall be construed in accordance with the laws of Hong Kong Special Administrative Region.

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